10 Ways Food Suppliers Should Use Social Media
As long as you post on social media, whether it be Twitter, Instagram or Facebook or a combination of any channels then you’re good, right? Not necessarily! Posting is a great start, but engaging your followers is how you get more followers, and create a strong brand presence online.
What is social media engagement anyway?
It’s not about interacting with every single customer. It is about building relationships with your customers over time – much like we do offline, a.k.a. in real life.
Social media is where people connect, relate and learn from each other and businesses alike.
How can you increase your social media engagement? There are 100s of ways, we’ll give you 10! Click on the links for awesome examples from our customers.
Post Frequently, When Your Followers Are Most Active
Assuming you have business accounts in social media, check your analytics data and insights with each account you use
Learn other great data that can help shape your posts to your target audience
Get more tips here
Call to Action - Tell Customers What You Want From Them
Ask a question (Local or Organic?)
Ask for photo shares (Asparagus season is here! Show us how you’re cookin’ asparagus at your house)
You feel amazing because of your followers right? Make them feel amazing back
Give a shout out to a customer who posts a photo of your product
Use “@” to show you care and pay attention to your loyal followers and partners, and reach more of their followers
Stay Connected, Stay Current
Whether it’s around the globe, an industry event, or holiday, people love to get in the spirit
Acknowledge Mentions, Questions and Yes, Complaints.
No business is perfect, there are lovers and haters.
Acknowledge any complaints asap with an apology
Recognition of any post goes a long way
Promote Partners - The More You Promote Them, They Will Promote You
Post about a great time you had hosting an event with a partner
How they’ve influenced you
Thank them for their contributions
What the heck is a hashtag? A word or phrase that is often preceded by a hash sign, #
Create your own
Use hashtags that relate to your business #lovelocal
Use in relevant conversations
Post The Good Stuff Happening In Your Community
It’s ok to get personal once and a while too.
Show how businesses alike are making a difference
Repost content on topics you care about
Ask For Feedback
Test a new product idea and ask what your followers thing
Can’t decide on something, let the fans decide, as for a vote
Host A “Chat with [Your Name Here]” Session
This is an exciting method of generating engagement, especially on Twitter. Post and tell followers that for 15 minutes, they can ask you anything and you will reply. Why?
It helps people connect with you on a personal level
Do you have any tips and tricks not listed here? Let us know! firstname.lastname@example.org