Your website is your connection to the online world.
It is very likely the first interaction your future customers have with your company. Your website is supposed to be a tool that lets people understand your business, and most importantly, make it easy to do business with you. But is your website really making your business better?
When it comes to local food suppliers and their websites, at Local Line, we’ve seen it all: sites with incorrect information, or broken links to directions; sites that don’t offer up to date inventory, or reliable ways of ordering products; even sites that are no more than a contact page, often listing a fax number as the best way to place orders.
The reality is that most food businesses have out of date websites.
This is a problem because research shows that well over half of your future customers will find you online before purchasing from you, and if your website isn’t as great as your business, you’re automatically putting yourself at a disadvantage.
Over the past several months we’ve been approached by many of our customers inquiring about whether or not we provide website services. Up until today, we hadn’t. But starting today, Local Line is adding a website makeover service that you’ll actually be able to justify the spend on.
How do you know if you need to update your website?
Simple. If we asked you, “When was the last time your website brought you a sale?” and you have trouble remembering, you need an update. If your website isn’t increasing your sales, whatever you’re paying for it will always be an expense. We believe, however, that when done right it can be a revenue generator.
To be clear, we’re talking about more than just modern designs, trendy fonts, and a contact page. A big part of your updated site is understanding how easy we can make it for your customers to order. You need e-commerce built specifically for food businesses. In today’s world, convenience is king. As a result, whoever has the most convenient ordering experience will be the supplier that stands out. The benefit to Local Line providing an update on your site is that we can integrate your Local Line store, effectively enabling your existing and future customers to sign up with your online ordering program, and reducing the number of steps required to making a real sale.
Over the next couple of months we’ll be redesigning some of our customers sites and helping them put their best foot forward for their future customers. If you’d like to know how we can do the same for you, and more importantly why now is the best time to update your site, contact us here!